Bear and Fox Apparel - It's like driving and crossing the county line and knowing you're home. It's the crisp outdoor air. It's jumping off a dock into a lake. It's a hot coffee in a cold arena. It's sitting around a campfire. It's belting out The Hip, The Trews, Arkells and Alanis. It's toonies + loonies and nickels + dimes. It's a plaid shirt. It's hockey. It's the red, white + you. It's eh. It's wildly local + small town proud.